Free playbookFor gyms, studios and wellness centres

Leads are easy. Members aren't.

Most gyms lose good leads between the ad and the first visit. This free playbook shows you how to close the gap, stage by stage, with AI doing the repetitive work.

$10M

From the team who scaled Xtraclubs to $10M ARR in under 36 months with 6 locations.

$10M
ARR at Xtraclubs in under 36 months
6
Xtraclubs locations
3,500+
leads from the Parramatta launch
$3.96
cost per lead
1.58M
reel views from 16 creators

Case studies

We run this playbook ourselves

The same four stages, used in our own venture and for our clients.

Members relaxing on tiered timber benches in the Xtraclubs saunaOur venture · Case study

Xtraclubs · Sydney

$10M ARR in under 36 months

Our own health and wellness membership business, now 6 locations. A self-service club where the landing page and booking engine do the selling.

From our recent Parramatta site launch

3,500+leads
$3.96cost per lead
1.58Mreel views from 16 creators
A hand gripping a cable machine handle in warm gym light at Senza Health ClubOur client

Senza Health Club · Dromana

The higher tier now outsells the base tier

A new fitness and wellness facility. We built the brand, digital strategy and paid ads.

What's inside

Four stages. One playbook.

A practical guide you can act on this week, with examples, AI prompts and the tools we use.

Get the free playbook

01 · Offer

Build an offer worth acting on

Lead with their pain point, then offer one easy first step.

02 · Ads

Keep smaller budgets focused

One campaign, one audience and 3 to 5 messages that work.

03 · Landing page

Confirm, build trust and capture the booking

Pages that book visits, built faster with AI.

04 · Follow-up

Turn one-time bookings into memberships

Follow-up that converts, then keeps members coming back.

  • Sample AI prompts
  • Tools: Claude Design, Framer, GoHighLevel, Retell AI, Zapier
  • Early Adopter pricing inside

Stop losing members between the ad and the first visit.

Get the free playbook and fix your biggest gap this week.

Get the free playbook
Leads are easy. Members aren't. The free gym marketing playbook