Question 1

Is it just AI?

Accepted Answer

No. An experienced Agensio Team Member directs the agents, reviews the output and launches only approved work.

Question 2

What makes up my monthly fee?

Accepted Answer

Your monthly fee is the base fee plus 10% of managed ad spend. Our fees include GST. Advertising spend is additional and paid directly to the platforms. A one-off setup fee applies. The minimum commitment is three months.

Question 3

Do your prices include GST?

Accepted Answer

Yes. Our setup fee, monthly base fee and 10% fee all include GST. We don't add GST on top.

Question 4

How is the 10% calculated and billed?

Accepted Answer

It's 10% of your tax-inclusive platform ad spend for the month. The base fee is charged in advance and the 10% fee is billed at the end of the month.

Question 5

Which channels can you manage?

Accepted Answer

Paid media: Meta Ads (Facebook and Instagram), Google Ads (Search and YouTube), TikTok Ads, LinkedIn Ads and Pinterest. Lifecycle and direct: SMS and Email. Validate includes up to 1 channel, Grow up to 4 and Scale up to 5. Your tier sets how many channels we manage at once. We'll recommend where to start rather than spreading a small budget thin. SMS and Email run through your own provider account, which we connect to. You pay your provider's sending costs directly; they're not included in our fees. You'll need a usable, permissioned audience. Connected tools such as Google Drive, HubSpot and Slack don't use a channel slot.

Question 6

What if my ad spend goes above my tier's ceiling?

Accepted Answer

Your Team Member will talk with you about the right scope. The ceiling is a limit on the ad spend we manage, not a media allowance included in your fee.

Question 7

What does the setup fee cover?

Accepted Answer

You'll meet your Agensio Team Member and agree a roadmap and KPIs.

Question 8

How long do I commit?

Accepted Answer

Three months minimum. The 12-month roadmap is a plan, not a contract term.

Question 9

Can you guarantee results?

Accepted Answer

No. Lower CAC, stronger ROAS and higher profit are the goals we work towards. Results depend on your offer, market, budget, conversion journey and ability to serve customers. No specific CAC, ROAS, sales or profit result is guaranteed.

Question 10

What do we mean by customer acquisition cost (CAC)?

Accepted Answer

We agree the basis for every number with you, so you always know what a result includes. Customer acquisition cost is the cost of winning one new paying customer. Media-only CAC is ad spend divided by the new customers attributed to it. Fully loaded CAC also includes agreed costs such as agency fees and other sales and marketing costs. We show these as separate measures.

Question 11

What do we mean by return on ad spend (ROAS)?

Accepted Answer

Revenue attributed to advertising divided by the ad spend that generated it. It's a revenue ratio, not a profit measure. We state the attribution window, revenue basis and spend basis, and we don't add up overlapping platform-reported revenue as if it were real sales.

Question 12

What do we mean by contribution profit and net profit?

Accepted Answer

Contribution profit is revenue minus agreed variable costs. A marketing view can also deduct ad spend and agency fees, and we'll say when it does. Net profit also depends on your wider costs, such as pricing, fulfilment, staffing and overheads, so an ad dashboard alone can't prove it.

Question 13

What do we mean by payback?

Accepted Answer

How long it takes for a customer's contribution to recover what it cost to acquire them. We agree the definition and period with you.

Question 14

What if I generate leads?

Accepted Answer

A lead is not a customer. Cost per lead is not CAC. We judge the whole journey through to closed sales. Until sales and revenue can be linked from your CRM or another agreed source, we report each stage separately and mark CAC and realised ROAS as unavailable or provisional. Leads are measured by cost per lead, not CAC. Qualified opportunities are measured by cost per qualified lead and how they progress. Customers are the lead-to-sale conversion, and CAC once closed sales are linked. Realised revenue is realised ROAS. Pipeline value is shown separately and labelled estimated.

Question 15

Where does the creative come from?

Accepted Answer

Built from your photos and video. We turn what you already have into ads, pages and campaign creative.

Question 16

Are photo and video shoots included?

Accepted Answer

No. Shoots are scoped separately. Day-to-day creative uses the photos and footage you already have.

Question 17

Acquisition strategy

Accepted Answer

Where to spend, which channels to start, and what a win looks like.

Question 18

Offer and positioning

Accepted Answer

How the offer is framed so the right customers respond.

Question 19

Messaging

Accepted Answer

The words, proof and calls to action used across the work.

Question 20

Competitor review

Accepted Answer

What rivals are saying, and where there is room to stand apart.

Question 21

Channel plan

Accepted Answer

Which channels to run now, and which to leave until later.

Question 22

Roadmap and KPIs

Accepted Answer

A 12-month plan and the numbers we agree to work towards.

Question 23

Meta Ads

Accepted Answer

Facebook and Instagram campaigns, from setup through ongoing optimisation.

Question 24

Google Search Ads

Accepted Answer

Search campaigns for people already looking for what you sell.

Question 25

YouTube Ads

Accepted Answer

Video campaigns, including cut-downs made from your footage.

Question 26

Google Display

Accepted Answer

Display placements for reach and retargeting.

Question 27

Performance Max

Accepted Answer

Google campaigns across Search, YouTube, Display and more.

Question 28

Google Shopping

Accepted Answer

Product feeds and shopping campaigns for online sales.

Question 29

TikTok Ads

Accepted Answer

Short-form campaigns on TikTok.

Question 30

LinkedIn Ads

Accepted Answer

Campaigns aimed at professional and business audiences.

Question 31

Pinterest Ads

Accepted Answer

Visual campaigns for products and ideas people plan to buy.

Question 32

Microsoft Ads

Accepted Answer

Search campaigns on Bing and the Microsoft network.

Question 33

Retargeting

Accepted Answer

Follow-up ads for people who already visited, enquired or bought.

Question 34

Audience strategy

Accepted Answer

Who to reach, lookalikes, exclusions and how audiences are built.

Question 35

Budget and bid management

Accepted Answer

How spend is paced and bids are adjusted against the goal.

Question 36

Creative testing

Accepted Answer

Trying versions of ads and keeping the ones that win customers.

Question 37

Ad creative

Accepted Answer

Images, video and copy made for the campaigns we run.

Question 38

Short-form video

Accepted Answer

Edits for Reels, Stories, TikTok and YouTube from footage you provide.

Question 39

Photo editing

Accepted Answer

Selection, crops and edits from your photo library.

Question 40

Social content

Accepted Answer

Posts and stories that support the campaigns.

Question 41

Campaign copy

Accepted Answer

Headlines, body copy and calls to action.

Question 42

Email and SMS creative

Accepted Answer

Messages written for the programmes we set up.

Question 43

Built from your photos and video

Accepted Answer

Day-to-day creative is made from the photos and footage you already have.

Question 44

Photo and video shoots

Accepted Answer

Shoots are scoped separately. They are not included in the monthly fee.

Question 45

Landing pages

Accepted Answer

Pages built for a specific campaign or offer.

Question 46

Campaign pages

Accepted Answer

Supporting pages for a promotion, location or service.

Question 47

Lead forms

Accepted Answer

Forms that capture what your team needs to follow up.

Question 48

Conversion improvements

Accepted Answer

Changes to pages and forms so more visitors take the next step.

Question 49

A/B tests

Accepted Answer

Comparing versions of a page or offer when there is enough traffic to learn.

Question 50

Conversion tracking

Accepted Answer

Connecting clicks, enquiries and sales back to the campaigns.

Question 51

Analytics

Accepted Answer

What is working, what is wasting budget and what to do next.

Question 52

Pixel and event setup

Accepted Answer

The tags that record visits, leads and purchases.

Question 53

Call tracking

Accepted Answer

Which campaigns drive phone calls, where calls matter.

Question 54

Dashboards

Accepted Answer

A clear view of spend, leads, sales and the agreed measures.

Question 55

CRM management

Accepted Answer

Keeping leads, stages and owners in order.

Question 56

Lead follow-up

Accepted Answer

Timely next steps so enquiries do not go cold.

Question 57

Email

Accepted Answer

Programmes sent through your own provider account.

Question 58

SMS

Accepted Answer

Text programmes sent through your own provider account.

Question 59

Automation

Accepted Answer

Sequences that run after a lead, a purchase or a lapse.

Question 60

Segmentation

Accepted Answer

Lists and audiences based on behaviour and fit.

Questions

How it works

Pricing

Channels

Results

Creative

Strategy

Paid media

Web

Measurement

CRM and lifecycle

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